Today in class, I heard something I never thought a teacher would say," You don't watch enough television" (Jimmy Moss). However, there was reason behind his madness. Watching and Critiquing television involves understanding it, and it goes beyond that. It extends itself to understanding culture. Let us acknowledge, that they don't just put anything on TV. It is a business, and as a business they have to investigate wisely, and therefore require an understanding with a specific audience. That my dear readers, requires and even more research and understanding.
Why is this important to design. Design is a method of communication. In order to communicate, understanding the audience is crucial. To be precis, a specific audience. after all, the audience is what breathes life into your work, with their opinions and judgement. Furthermore, clients (a type of audience) will need to understand, invest and believe in your work and ideas. Design will influence all decisions that we make. Therefore the right design can make a different between a selling product and the product that sits on the shelf just collecting dust. However, it extends even further than just the design. The right word can change the world, what makes you think it won't change design and product. The right presentation, can make or break the design. No matter how brilliant or beautiful your design may be, the wrong choice of organized words and sentences, can and will blunt it.
i agree with design being a mehod of comunication and the audience that it is being presented to has to make sense. in the end, no matter how great the work may be, it is useless if no one understands what the message or what it is.
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